I Vaccinate Campaign Survey and Focus Group

Posted about 3 years ago

A Message from the Michigan Department of Health & Human Services:

The MDHHS I Vaccinate campaign is aimed at improving vaccination rates in our state. The campaign is currently working to recruit the opinions of Michigan healthcare providers through a survey and a focus group.

Since its launch in March 2017, the campaign website has been visited more than 200,000 times (averaging 2,000 visits weekly), Michigan has improved from 44th to 29th for immunization coverage among toddlers, and statewide vaccination rates have improved 4 percentage points for toddlers and 11 percentage points for teens. But there is still more work to be done.
Thanks to the success of the campaign, the Franny Strong Foundation and Michigan Health & Hospital Association (MHA) Health Foundation were awarded a grant from the Michigan Health Endowment Fund to create tools for Michigan providers that utilize evidence-based communication techniques to help with conversations with vaccine-hesitant parents.
The team is in the initial development stages of the project and is looking for direct feedback from providers. We are seeking feedback on this short, 10-15 minute online survey here.
Focus Group
Additionally, we would like to recruit a handful of healthcare providers that work with Michigan families and children for a focus group. Compensation is available for the focus group participants as we know that providers have limited time available in their schedule. The focus group will be a 1.5-hour time commitment. Later in the year (early November), we will ask these providers to participate in a task assessment on a demo version of the web tool. This can be done online and will take 30 minutes at most. If you have any suggestions, please send us those names and contact information.
If you have questions, please contact Bob Swanson, MDHHS Immunization Division at or Andie Poole at